A lifetime behind bars, is considered by most people as being the rightful sentence for anyone that commits murder, that is usually the crime that receives the longest prison sentence handed down by the courts.

I contend that a far greater crime is committed in the case of rape and this should be considered as worthy of a life sentence as murder.

Of course, the murdered person is dead, and usually leaves behind grieving family, but, the person that has been raped remains to live for the rest of their life carrying the pains of the memory of that occasion, the victim, the innocent party, is the one that often carries the life sentence, and this, where the victim of the rape is a child, can be for the next 70 years

Whenever I encounter someone new, either socially, on TV, or even passing them in the street, I form an instant opinion about them based purely on what I see and hear. I mentally grade them somewhere between "highly attractive" and "grossly repulsive". This may of course change when, and if, I ever get to know them better.
I assume other people make similar off-the-cuff and possibly irrational judgements.
My questions are: Do we all apply the same set of rules when deciding who we like or dislike? And what ARE the rules?